By Rishika Mendiratta (Founder and Managing Editor at KhelAdhikar) The transition from Orwell’s interpretation of, “Sports is war minus shooting” to Andre Maurious’ description of, “Business is a combination of war and sport” encapsulates the present scenario of societal and commercial inter-linkages of the sports industry. In the Indian context, IPL is the best example justifying this scenario. The following article tries to explain the rationale, means and instances of Intellectual Property Protection in the Indian Premier League.
By Rishika Mendiratta (Co-Founder and Managing Editor at KhelAdhikar) and Palak Nagar (Associate at Cyril Amarchand Mangaldas) This article analyses Rule 40 of the Olympic Charter which impinges on the thin line between upholding the ethical values of the event and its inclination towards over-commercialization. It was passed in 1991 in order to prevent the unofficial sponsors from unauthorised association with the games which might jeopardise the interests of the event in terms of earnings as well as brand value.