Tag: trademark
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The commercial handshake: Exploring the pervasiveness of IPL-IPR
By Rishika Mendiratta (Founder and Managing Editor at KhelAdhikar) The transition from Orwell’s interpretation of, “Sports is war minus shooting” to Andre Maurious’ description of, “Business is a combination of war and sport” encapsulates the present scenario of societal and commercial inter-linkages of the sports industry. In the Indian context, IPL is the best example…